Ran out of “fuel” for your business? Emotion is the fuel of the 21st century

Our team frequently interacts with a large number of entrepreneurs and leaders from various business segments, especially in the HoReCa sector across different regions of our country. This has provided us with the opportunity to draw certain conclusions and identify trends.

What do we usually hear? Complaints and stories about how things are going badly, about a lack of visitors, severe market downturns, people ordering less food for home delivery, and dozens of other reasons for their struggles.

However, there are also those who report growth, remaining calm and confident about the future.

We won’t specify details about either group here, but we’ll share some thoughts on what has led us to these insights.

Our project, HELLO DREAM, produces sweets with messages and wishes (chocolate, fortune cookies, fortune chocolate-covered nuts, fortune candies), each piece featuring unique creative and positive text. They are great to give away as compliments to visitors in cafes, coffee shops, restaurants, hotels, sales offices, beauty salons, hairdressers, travel agencies, and anywhere else where customer communication occurs. Many establishments have already delighted their guests with these products, proving to be an excellent tool for surprising and adding positive emotions.

It would be unfair to judge entrepreneurs based solely on whether they choose to use our products. However, in our discussions with them, by touching on this topic, we’ve been able to conduct a sort of survey on how important they think it is to surprise and provide positive emotions to their guests.

Many still don’t consider these aspects and see no value in the emotional component, focusing solely on the product. This 21st-century mindset is surprisingly outdated.

It’s no secret that the market is like a living organism, constantly evolving. Those who adapt alongside it are the ones who succeed, not those who continue to think in outdated 1990s terms.

Our country needs more entrepreneurs who look beyond immediate gains and plan several steps ahead. With increasing competition, it’s not enough to simply meet customer expectations; one must exceed them to forge long-term relationships. The saturated market will ultimately reveal who truly deserves to be called an entrepreneur.

There are those who will not change their approach and will eventually exit the market. Others understand that to stay in the game, they need to offer more than just quality products or services, good coffee, tasty food, the right design, interesting concepts, and impeccable service. Now, it turns out, that’s not enough.

Building relationships with customers and creating an emotional connection are essential for success.

Investments in customer service are just that—investments, not expenses. This isn’t just our opinion. Tony Hsieh said it—he founded a billion-dollar company. By the way, we recommend reading his book “Delivering Happiness: From Zero To a Billion.”

We are confident that in time, companies in our country will understand that even sending flowers to their customers can be effective. It just takes a broader view of effectiveness.

After reading this brief article, many will agree with us, remembering that:

“Knowing the path and walking the path are not the same.”
Morpheus, “The Matrix”

Our team, meanwhile, will continue to produce and refine our sweets with messages, ensuring you always have something unique to surprise your guests.